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What is Predictive Analytics?
What is predictive analytics? This great presentation from 1to1 Media gives a pretty good explanation.
View ArticleCrunch or Be Crunched: Data Rules the World
“ 90 percent of the world’s data has been created in the last two years Given the sheer volume of marketing data out there, you can’t afford not to have a data-mining strategy. Data are at the core of...
View ArticleMeasuring Social Media Outreach
How exactly does one estimate the reach of a blog placement? Estimating the reach of a display (banner) ad is a straightforward process. We can tell how many times the ad was served, how many people...
View ArticleThe Future of Marketing is Now
“Change is the process by which the future invades our lives.” It is 5:45 p.m. on a Thursday and Todd Martin heads out the door after a long day at work. His wife is recovering from a cold and he is...
View ArticleThe Eight Major Hurdles to Marketing Measurement
Whether you are trying to determine customer lifetime value or put in place a media mix model, marketing measurement can often be a complex and daunting task. There are, however, some steps marketers...
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